3 4 Marketing Strategy Igcse Aid Outlining core marketing concepts for a sufficient strategy entails the 4Ps (product, price, place, and promotion) for instilling the brand effectively within the marketplace Thus, the understanding of the targeted marketplace plays a major role to deciphering the right matrix of activities to reaching a desired outcomeThe right pricing strategy for your marketing plan is one that conveys the right message of quality, supports your promotion strategy, and maximizes your profits Typically, these overlap so even if you don't care about profit, the right price for your product will typically be one close to the profitmaximizing one Setting a Price that Marketing plan product price place promotion